It really is that simple. Why go through all the hard work of taking risks and changing things up to keep it fresh and alive when you can just sit on your ass and coast your way to demise.
Over the last week I have heard about several businesses closing. People believe that it is because of higher gas prices or a declining economy but it isn’t. It simply is because businesses that play it safe and don’t reinvest new energy into new ideas die. Point blank.
These businesses going under are stale and brittle. From time to time the Economy has to prune the week limbs out of a tree. Ice storms work in the same way, they are very beneficial for forests by clearing the weak limbs, leaving the tree healthier and ready for new growth.
If you offer a good product that makes people feel FANTASTIC, sweat over small details, push things to the edge, constantly evaluate how you can give something great to others at a good price, help others do what you do, don’t listen to the majority of people who think you are crazy and have fun, then you can survive no matter what the economy appears to be doing.
Stay fresh and have fun.
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